The term 'model' isn't new in the fashion industry. Eighteenth and nineteenth centuries have seen dressmakers dolls and scaled-down mannequins do the classic job in the fashion industry. The history also goes further to include live mannequins that displayed fashions while walking. The case was first put into practice in 1840 by Parisian dressmakers.
Again—the twentieth century became a time for human models to reinterpret the fashion industry. Models usually were familiar with contexts like styling, moving and posing. Designers harnessed the power of fashion models in order to embody their visions.
In the midst of models' popularity in the early 1990s—supermodels like Linda Evangelista (1965—), Naomi Campbell (1979—), Christy Turlington (1969—) and Claudia Schiffer (1970—) emerged as fashion goddesses blending together the essence of contemporary grace, elegance and glamor for the harmonious eligibility in commercial campaigns and high-fashion editorials.
In today's fast-pacing world—social media has occupied a subtle space in our daily lives. Platforms like instagram—serve as a global stage for showcasing the latest fashions. Supermodels-inspired instagram models like Cara Delevingne (1992—), Karlie Kloss (1992—) and Jourdan Dunn (1990—) impress global audiences through showcasing their digital fashion content on instagram.
Fashion models can bring a captivating atmosphere in core fashion spaces like catwalk shows, commercial catalogs and online retailers.
Constantly bashing the industry's beauty standards amplified the change in beauty standards through allowing diversity of models. As of today—there is a profound inclusion of curvy models in the fashion industry. The famous ones among others include Lara Stone (1983—), Kate Upton (1992—) and Gigi Hadid (1995—). These models were also in the frontline when it comes to challenging the beauty standards.
Non-white models have also risen their perceptions about beauty. The contemporary ones include Joan Smalls (1988—) and Liu Wen (1988—). Models hold the designer's vision—so they should quickly adapt to changes in case they happen.