Catwalk show is the highly anticipated event that honors the ongoing commitment of fashion designers and fashion industry in general. The biannual show is viable for showcasing designers' collections, especially to the A-list people which include the fashion press, retail buyers, prestigious clients and prolific fashion editors.
Catwalk shows are done in fashion cities—while the notable ones are Milan, Paris, London and New York but fashion has evolved to include more cities like Tokyo, Rio De Janeiro among others. In other words, these cities speak fluently about the fashion industry of a particular country and world as international fashion designers are always invited too.
This viable opportunity seeks to promote the work of fashion designers which include skyrocketing sales, earning positive reviews and building better reputation as well as brand's awareness.
Paris founded fashion shows in the early twentieth-century for the purpose of presenting their designs to clients and buyers but as of today—many countries are adapting fashion shows for the same purpose as I told you previously.
Large-scale theatrical performances that feature dramatic sets, sparkling lighting effects, detailed model casting and spectacle give fashion shows a modern touch at the same time—timeless feel.
Fashion designers aim to draw the viewer's attention to their garments during the fashion show. The creative talents work with fashion designers to redefine the core themes of the collection such as aesthetic, philosophy and imagery. I think you have seen the gorgeous photos of catwalk show's models when no one is smiling. This is done purposefully in order to bring attention to the garment.
Unlike big names in the industry such as Dior or Chanel —budget sensitive designers, especially the emerging ones—often opt for something minimalist, cheap and simple, for instance—sponsorship contracts.
Contemporary catwalk shows are performed in the realms of seduction and emotion to gain maximum exposure. In fact—it is a promotional show, so all the necessary elements that are subtle to make the show a hit are often employed. For instance—Alexander McQueen applied storytelling technique as a way of making his collection covetable.
Alexander McQueen's collection was inspired by winter snowscapes, cascading fire, sub-aquatic worlds and life-size chess boards. It's the game between you and clients—so it's up to you to seduce them about the uniqueness of your collections.
Also Karl Lagerfield sent his models on a faux feminist protest and we have heard slogans like, "tweed is better than tweet", "make fashion not war", "free freedom", "ladies first" and so on which increased the public exposure of Karl Lagerfield.