Wrap dress is a single-piece garment worn by women, often knee-in-length and features details like in-built string tie of the same fabric tied around the waist to accentuate a waist, a plunging V-neckline resulting from wrapping a piece.
Nowadays—wrap dresses are found in many modern-day women's wardrobes. I think wrap dresses are a go-to piece for turning on feminine elegance. Wrap dress will revolutionize your femininity and take your confidence to the next level. But let's get a bit of a nostalgic twist.
Wrap dress debuted in the 1970s when the famous Belgian fashion designer—Diane Von Furstenberg (1946—2001) meticulously crafted the piece and it quickly became a blockbuster. Wrap dress was reported to be sold for more than five million women. From the sketch to the final design, every step was perfected with attention to detail.
You can't be successful if you are not amazing and so Diane Von Furstenberg was a talented Belgian fashion designer whose history remembers her creativity. I can't imagine how a wrap dress became a superb wardrobe addition.
With her timeless slogan, "Feel Like a Woman, Wear a Dress!"Diane Von Furstenberg channeled women to embrace the magic of wrap dress. Her strong connection with the legendary fashion editor of Vogue magazine of the time—Diana Vreeland impacted the popularity of wrap dresses.
Wrap dress was a sensational piece for women at that time and caused the sales of other designs of dresses to drop tremendously. Diane Von Furstenberg knew how to captivate women with the bold use of patterns and functional details.
Perhaps women favored it because it was an effortlessly chic piece or because it was a multifunctional piece or because it was easy to care for. Women who wore wrap dresses said it's drip-dry, requires minimum ironing time, and is subtle to wear for office and evening.
In the late 1990s—original wrap dresses were too rare to spot at vintage stores because they were out of fashion. But wrap dress has made history in the fashion industry as a commercial successful piece.
REFERENCES:
Brubach, Holly. "Wrap Star." New York Times Magazine (August 31, 1997): 51
Diane Von Furstenberg. http://www.dvfmcom (accessed on August 27, 2003).
Klemesud, Judy. "Those Simple Little Dresses Seen Up and Down the Avenue." New York Times (November 7, 1974): 54
Rothmeyer, Karen. "Once Upon a Time a Princess Made It with the Hoi Polloi." Wall Street Journal (January 28, 1976): 1