Maybe the essence of Indian fashion is its expansive textile production that allows the availability of raw materials to produce excess fashion. Indian fashion exudes a traditional sophistication while fusing subtle elements of style, luxury and timelessness. Artisans Indian designers work with functional techniques such as hand embroidery to embellish their garments for an utterly romanticism.
Indian fashion is smoothened and operated by the Fashion design council of India founded in 1998 as a non-profit organization. The Indian fashion week show takes place in Mumbai twice a year. The event recognizes the ongoing commitment of the council to epitomize the sophistication of Indian designers.
Bollywood is such a magnificent world that speaks the breathtaking language of Indian fashion designers. That's why fashion designers like Manish Malhotra (1966—), Tarun Tahiliani (1963—) market their designs through popular faces of Bollywood.
Bold Indian fashion designers like Payal Sunghal (1977—), Nikhil Thampi (1986—) and Gaurav Gupta (1984—) approach fashion with traditional methods of embellishment. Their work also extends to hand-embroidering modern and architectural silhouettes. Their designs are ideal for captivating Indian weddings and Sari Market.
Contemporary Indian designers craft collections that will rule the global market. Indian designs are romantic, shimmering, glittering and luxurious—the qualities that intensify an attitude.
The world has demanded Indian-sourced fashions like lenghas, sherwanis and wedding jewelries amidst the digital marketing through social media platforms. Therefore a lot of investment has been located in e-commerce.
Indian fashion is contemporary, modern, romantic and rebellious that evoke a cleaner and more modern take.