Fashion industry is defined by its fleeting or ephemeral nature. We have seen new trends are introduced in the world of fashion and then go within a short period of time. In other words—longevity in fashion is disregarded. But that doesn't mean that the past doesn't influence the future of fashion. Past fashions can possess elements of sophistication, rebellion and sensuality and therefore remain significant in today's fashions.
That is why I introduce a concept, called—nostalgia. Nostalgia has a tendency to look for the past offered. In the fashion industry—we can use nostalgia as a mouth-watering inspiration to shape the collection. Nostalgia can be cultivated in art, music, film and sports. It has been a magnificent and core topic in the twenty-first century fashion industry.
There has been an increasing number of fashion designers who depend upon nostalgia aesthetics to meliorate a collection. At the end—the collection will speak about a story linked to the past. Miuccia Prada and Marc Jacobs for instance—design and advertise their collections through a lens of nostalgia.
Fashion design depends upon inspiration linked to the elements of the past while adding modernity, edgy twist and absolute necessity to the designs. The Juxtaposition between past and present is fused together for a sartorial relevance.
Luckily enough—there has been an enormous number of vintage lovers. Past fashions are revived and reinterpreted under the umbrella of modernity.