I have already written an article, explaining the ecosystem of the fashion show. Buyers make a subtle part of it and the show is always gravitated towards them. Fashion designers showcase their fashions to entice them to buy.
Buyers decide which items from the ready-to-wear collection should occupy the retailer's store. In other words they bridge the gap between fashion manufacturers and consumers while optimizing the business. Fashion seasons like spring, pre-fall, autumn and resort are the times when buyers purchase fashion stocks. So definitely buyers need to understand their consumers (retailers) in depth.
A lot of buyers manage to purchase stocks during the runway show which is considered to many as top-notch. Designers' eyes are on buyers who purchase their collections wholesale. A buyer adds a cost to the garment once it reaches the store in order to make a profit for a retail store. The phenomenon is termed as a 'mark-up'. Once buyers have purchased their stocks—garments will reach retail stores, taking a span of less than six months.
Buyers can work in a plethora of retailers ranging from large-scale to small-scale ones. These include department stores, small boutiques and online e-commerce sites. Buyer's client is a retailer. They buy versatile pieces including womenswear, menswear and childrenswear to satisfy the needs of their clients.
Buyers need to be a fashion enthusiast who is framed with trends, tastes and fashion consumers' understanding. These skill sets will ensure the success of contemporary retailers and obviously retailers are looking for high-quality buyers.
Buyers are potential people in fashion that build a viable relationship between fashion designers and their consumers.