São Paulo fashion week swears by diversity of models. In 2009, for example—fashion week should have at least 10% of black or indigenous models according to the law.
São Paulo is a stunning Brazilian city known for its diverse and cosmopolitan nature. São Paulo's allure is inviting into a realm where fashion brilliance harmonizes with luxury. It's also a sensorial place for savvy shoppers—recent debates have drawn the line that São Paulo is an epicenter of fashion in South America.
In the 1960s—Iguatemi São Paulo became the first mall in Brazil engaging with selling luxury products from foreign and luxury retail brands. Retail fashions are always glorified in malls and most malls are reputable for selling luxury goods. But not always so—as some malls feature local and low-cost apparel brands. The prominent department stores in Brazil are Lojas Riachuelo, Lojas Renner and Lojas Marisa.
For its Grand fashions and sartorial authority—São Paulo emerges as the fifth largest fashion capital behind London, Paris, New York and Milan. The São Paulo fashion week show was first issued in 1996. The event takes place twice a year and garners approximately million visitors and showcases the collections of more than 40 Brazilian-based fashion designers.
Contemporary Brazilian fashion designers that make the name São Paulo sweets to our tongues include Alexandre Herchcovitch (1971—), Patricia Bonaldi and others. Their designs are so magical, sparkling and eye-catching. So they counter the submissive assertion that only swimwear is produced in South America.
São Paulo fashion week swears by diversity of models. In 2009, for example—fashion week should have at least 10% of black or indigenous models according to the law. Brazilian fashion has seduced the world for all of time.