(Via:Here.)
Do not rub the face hard. A hard rubbing loosens the skin, causes the muscles to sag and makes wrinkles form.
The serious house cleaning, specifically of the face and neck, should take place at night. The reason for this is apparent. The skin has been in contact with the dust and smoke and countless other soiling agents out of doors. At night, immured in the bedroom and swathed in bed clothes, there is a slight chance of vagrant dust settling on the skin.
Another account is that if the day's grime is allowed to remain upon the face or neck, it becomes embedded in the pores, and a part of it, at least, is taken into the circulation, and thus carried through the body.
Wash the face most thoroughly at night. First, with a coat of cold cream which may be wiped away after leaving it on for a few minutes. Second, with tepid water and a mild soap. If you use a face cloth, let it be of soft silk or muslin or cheesecloth, but personally I prefer just the palms of the hands.
Do not rub the face hard. A hard rubbing loosens the skin, causes the muscles to sag and makes wrinkles form. Last of all, give the face it's cold cream bath. This is indispensable to the person who would have a good complexion.