Beauty industry suffered the consequences of having too little chemicals for the six years of war—since a lot of chemicals were spent to make war weapons. As a result—beauty products were too rare and expensive. The tough time didn't last since after the end of the war—the beauty industry retained a huge amount of chemicals necessary to produce tons of products and so women began to serve a colorful appeal.
During the late 1940s and early 1950s—women striked the world with the strong use of glamorous products such as eyeshadow, lipstick, eyeliner, mascara, fingernail polish, powder, rouge, liquid or cream makeup base. Women wouldn't feel completely awesome without those products.
Research that is targeting the year 1959 from the history of American Fashion and Beauty book—Vanity Rules showed that 11% of all advertising in the United States was related to cosmetics. There was a new wave of emerging businesses that sought to make better cosmetics products.
Cosmetics added a showy effect to women's hair and skin. The most notable companies that produced high-quality cosmetics included Esteé Lauder, Hazel Bishop and Johnson Products.
It was an ode that sought to represent the characteristically relaxed glamor of the post-war charming society.
REFERENCES:
Hoobler, Dorothy, and Thomas Hoobler. Vanity Rules: A History of American Fashion and Beauty. Brookfield, CT: Twenty-First Century Books, 2000.
Peiss, Kathy Lee. Hope in a Jar: The Making of America's Beauty Culture. New York: Metropolitan Books, 1998.